Lotus F1 Team has harnessed the commercial pull of a promising start to the 2012 season with a new sponsorship deal seeing the Interwetten.com name on the team’s cars as well as further branding locations. Representatives from Interwetten.com will also be introduced to Lotus F1 Team’s growing portfolio of partners.
Patrick Louis, Chief Executive Officer, Lotus F1 Team:
"It’s been a fantastic start to the 2012 season for us in both commercial and performance terms. We have received a lot of focus because of our driver line-up and performance on track, as well as the potential these two factors have highlighted. Interwetten.com joins us at a perfect time to gain maximum potential for their brand. We are making good moves on the track, which gain the attention of the world’s media. This is exactly what Interwetten.com want from our partnership. We are striving to deliver the very best performance on track which in turn gives Interwetten.com and all our partners the greatest exposure and return on their investment."
Birgit Bosch, Chief Operating Officer, Interwetten.com:
"Becoming involved in Formula 1 is the logical continuation of the excellent collaboration between Interwetten.com and Lotus in World Series by Renault 3.5. We’re very proud to be associated with such a well-known brand as Lotus F1 Team, at such an exciting time in their history. We respect the innovative way they go about their competition and promotion; they are certainly the most exciting team in Formula 1 at the moment. Lotus F1 Team is a great bet for any company and we stand to receive far more than our sponsorship stake in terms of brand exposure. The odds for a victory from the team are certainly going down at the moment and we want to be on board for continuing podium performances from the team."
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