Company HQ: London, UK
Core Activity: Deodorants, FMCG
Employees Worldwide: 300+
Active Markets: 60+
Rexona was originally created in Australia in 1908 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that’s been proven to deliver outstanding results.
Now the world’s largest deodorant brand (in both sales & market shares), Rexona now spans over 60 countries throughout the world. Whether it’s called Sure, Degree, Shield, Rexena or more broadly Rexona, on every occasion our long-lasting protection gives men the confidence to be daring, adventurous and do more in their daily lives.
Rexona for Men has a perfect fit with Formula 1: both stand for passion, ambition and excellence in performance. We empower our consumers to be daring, to be adventurous and push the limits, offering the best protection throughout the day. We tap into our consumers’ passions – cars, sports, extreme adventure – in order to engage with them. The thrill of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers are passionate about.
In this high octane environment of Formula 1, it’s crucial for drivers to stay cool under pressure; Rexona is able to help Lotus F1 Team by providing its top of the range antiperspirants. Rexona has already launched its special edition Lotus F1 Team antiperspirant and will be available at several key retailers and GPs throughout the season.
Rexona is in the midst of launching an exciting new brand positioning which has a natural fit with the Lotus F1 Team sponsorship, and will be activated across global markets as part of through the line campaigns. In addition to building our core GP marketing campaigns, side events such as Rotterdam City Racing and Moscow City Racing will be integral to building the Rexona brand within key markets.
The digital strategy and Pit Crew 360 will continue to use Facebook, Twitter and YouTube to present fans with exclusive behind the scenes content that will focus in on the unsung heroes of Lotus F1 Team: engineers, mechanics and support crew.
Our Rexona Journalist will cover latest team news and insights from within the garage at every GP, supplemented by various podcasts and sound bites recorded by hand-picked Lotus F1 Team members. Digital content will continue to be promoted through various media outlets, Lotus F1 Team owned channels, Fornula 1 bloggers and lifestyle journals, bringing fresh and engaging content to Formula 1 consumers.
To find out more about Rexona, please use the following links: